Using Social Media to Promote Your Art Business

Making your living off visual art is always going to be more difficult than working a traditional office job, as there’s no guaranteed income at the end of the month unless you sell your work!

That’s why, for me, building a presence as an artist has been so important. Even if you’re the next big thing, there’s only so far word-of-mouth can take you. You need to get out there and market yourself.

The best, quickest, easiest & cheapest way to do this is through social media. Networking through the likes of Facebook, Instagram and LinkedIn is a great way to get your name out there to those who wouldn’t otherwise have heard of you.

I personally favour Instagram, as it’s such a visual social, and I find its users are the most actively engaged. I’ve pulled together my best tips for getting the most out of social media.

  1. Take the time to understand the ins and outs of the platform you’ve chosen

Whichever one you’ve chosen, make sure you know how to utilise it! With Instagram, make sure you know how to Instagram story and direct message

as well as just post photos.

  1. Make the time for it

Doing social media successfully is something you have to make time for – getting the perfect shot and the perfect edit can be time-consuming! But cultivating a feed that really reflects you and your artwork is important.

  1. Be genuine and interact

Buyers often make decisions based on more than just the work of art – they want to know and like the artist, too. Social media gives more of a look into your personality and lifestyle and lets others get to know you and your practice. Interacting with others will widen your circle and get you noticed.

  1. Use it for inspiration

Instagram in particular is full of inspiration – you just need to find the right rabbit hole to fall down!

  1. Don’t worry if you don’t think you’re seeing returns

Not everything is quantifiable! Remember that by putting you and your work out there, you’re exposing yourself to many of the art-buyers of the future. It’s a marathon, not a sprint!

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