Page One Person: Global CEO of Sterling Media & Worrld We Want, Natasha Mudhar

Natasha Mudhar is an international communicator and director working on some of the most socially relevant global campaigns. She is also Global CEO of Sterling Media, the multi-disciplinary, international business consultancy with a robust communications backbone, established in 1995. Representing SME’s, FTSE 100 companies including billion-dollar hedge funds, as well as disruptors, innovators and high-profile celebrities, Natasha’s insight and global understanding in the realm of business, brand development, market growth and entry strategies has assisted major players align their vision with their business strategies.

Named in the 2018 Management Today 35 under 35 list, Natasha is recognised as an exemplary young businesswoman in Britain and has firmly established herself as the spearhead behind one of the leading lights in the communications industry with an ever-growing portfolio of some of the world’s most impactful campaigns. Through advisory and consultancy, Natasha has been pivotal in bending the arc of a company’s vision to its ultimate destination – to create scalable impact and demonstrate sustainable purpose.

Her appointment to the Advisory Board for the Commonwealth Enterprise and Investment Council (CWEIC), epitomises the innumerable depth of Natasha’s international expertise, business acumen and global network.

Awakening social consciousness, a personal passion of Natasha’s, has resulted in steering Sterling Media in supporting organisations such as the United Nations, NGO’s, campaigners and thought-leaders across a number of sectors. Natasha launched WWW – Worrld We Want to unlock the collective impact of people, ideas, networks and technologies to accelerate the pace of progress towards achieving the UN’s Sustainable Development Goals. The company has been established with the aim of tackling some of the world’s major issues to truly live in a worrld we want.

Her drive to be an enabler of change, be it improving equality & inclusion, breaking the Internet with over 100 million views for the explosive remake of the Spice Girls Wannabe video for the UN’s Global Goals to empower females, lobbying governments to end world hunger or tackling global food security issues, has culminated in the company priding itself in its delivery of impactful campaigns.

In the social impact sector, Natasha has spearheaded a number of campaigns and initiatives including:

• Being appointed as the India Director of Richard Curtis’ UN Global Goals campaign to popularise the SDGs to 1.3bn Indian citizens.
• Leading the global media relations strategy for UNESCO’s 2019 Global Education Monitoring Report in over 50 countries and across 6 continents
• Being a part of the award-winning producer team that created the #WhatIReallyReallyWant film to raise awareness of UN Global Goal 5. Sterling led the global launch of the film which included the preview at Cannes Lions, launch on the 8th July to activations during UNGA
• Leading the global communications strategy for the 2018 Commonwealth Business Forum in London on the side-lines of the Commonwealth Heads of Governments Meeting
• Launching World Food Programme’s #FeedOurFuture campaign in India including celebrity engagement
• Leading the global media relations + event strategy for UNFPA’s Let’s Talk event with Natalia Vodianova in Turkey to tackle the taboos around women’s health
• Directing the global communications for GODAN (Global Open Data for Agriculture and Nutrition) a UK, US, and Dutch, Kenya government, UN and Food and Agriculture Organisation (FAO) supported initiative that encourages the proactive sharing of Open Data to make information about agriculture and nutrition available, accessible and usable to deal with the urgent challenge of ensuring world food security
• Leading the India and Africa strategy for the Jamie Oliver Food Foundation
• Representing some of the biggest films from the Indian film industry, such as the global release of the ground-breaking feature film on menstrual hygiene, Pad Man to India’s first film on the open-defecation crisis. Both projects have been commended for their endeavours to spotlight critical messages through the art of entertainment, incorporating satirical humour and contemporary cinematic techniques to grasp the global agenda initiative with two hands, inspiring, educating and entertaining audiences in equal measure.


Sterling Media  


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