Australia’s Top Ten Women Entrepreneurs: Fleur Brown of Launch Group


Fleur is a serial entrepreneur and a driving force in the recognition of Australian entrepreneurs.


In 2004, Fleur founded Launch Group (at a time when there were very few female entrepreneurs). The agency went on to become Australia’s first and the leading PR and communications agency for Australian startups. In 2018, Fleur’s was nominated as the Most Valuable Person of the Year at the Community Awards segment of StartCon, Australia’s largest startup festival.

A champion of emerging business brands and talent, Fleur was part of the founding team for Australia’s leading innovation festival TEDxSydney. In 2018, she created ‘Entrepreneurs,’ TV series Australia’s first weekly free-to-air TV program exclusively focused on the founders of Australian businesses. This has run on Sky Business, Nine Network’s YourMoney channel and will be back on-air in a new format in the second half of 2019.


A passionate advocate for the future of media, Fleur has spent the past two decades working within and representing some of the world’s most innovative technology and media brands. Prior to establishing Launch Group, Fleur was head of corporate communications for Channel Seven and Director of Communications, Marketing and Tourism for the City of Sydney.


Fleur is a public speaker, facilitator and trainer. She has taught at Sydney’s leading business colleges and worked as a Lead Mentor with Stone & Chalk FinTech hub in Sydney. She is an expert trainer with the educational platform


Fleur is also a Director of non-profit, advocacy body TechSydney, and through this organisation has made a major contribution to paving the way for important initiatives such as TechCentral – the Tech and Innovation Precinct.  In July 2019, Fleur will publish her first business book, The Business of Being You – focusing on personal brand advice for professionals and entrepreneurs.


Nominee’s three achievements


The achievements below are in addition to building her own national agency – as the top communications agency for startups.


Establishing leading global innovation festival TEDxSydney. As part of the founding team for this event, Fleur supported the growth of the brand and with TEDxSydney recognised by TED as one of the top four TEDx events in the world. Her inspiration for doing this was to help Australian innovators to overcome their cultural cringe and to be recognised on the world stage. TEDxSydney has helped launched the global careers of many innovative Australians.


Establishing Australia’s first free-to-air TV show exclusively focused on entreprenurs. ( ‘Entrepreneurs’ commenced in March 2018 on Sky Business and then moving to a weekly prime-time slot on free-to-air in October 2018. More than 200 entrepreneurs have been featured on the series and the show has supported the launch of many new startups. Fleur is founder and executive producer. Her motivation for getting this show up was to inspire interest in entrepreneurship at a time when the Federal Government was backing away from the innovation agenda. And also to provide a platform for entrepreneurs to be recognised for their contribution to the Australian economy – building jobs and supporting economic growth. She also wanted Australians to understand how challenging it is to build a business – so there is a more supportive climate for entrepreneurs. The program uses a pioneering model of featuring only entrepreneurs on the show – not journalists. The thinking behind this is that anyone providing insight or advice on the entrepreneurial journey has experienced it themselves and have ‘skin in the game.’ In the second half of 2019, the program will expand into a broader platform with global outreach.


Personal Brand.  with the future of work an uncertain landscape for everyday Austalians, Fleur has pioneered the concept of the personal brand and personal PR for everyone. Through her unique work with the training business, the launch of her personal brand book for everyday professionals (The Business of Being You), and through coaching hundreds of Australians on PR secrets used by celebrities and CEO’s Fleur has inspired thousands of everyday Australians to control their personal destiny.


Launch Group

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