Australia’s Top Ten Women Entrepreneurs: Sharon Williams, Founder & CEO of Taurus Marketing


Public speaker, personal brand expert, blogger, CEO, media commentator, international marketer, entrepreneur, editorial contributor and Mother – Sharon’s experience and knowledge is an unbeatable combination.


Sharon is a pioneer in the Australian agency industry and a Fellow of the Public Relations Institute of Australia. In 1995 she established Taurus, a boutique public relations and integrated marketing agency after a successful career in marketing and management across the UK, Europe and Asia. Taurus has since gone on to help over 1000 businesses.


Under Sharon’s leadership and entrepreneurial flair, Taurus is now recognised as one of Australia’s highest profile agencies, offering unparalleled levels of service to entrepreneurs and global corporations including Napoleon Perdis and Clean Up Australia.


Sharon was instrumental in helping founding client KAZ Group go from media obscurity to one of Australia’s highest-profile and largest information communications technology companies. In 2004 KAZ group was bought by Telstra for $333 million.


Based in Sydney but serving entrepreneurs globally, Sharon’s vision for Taurus is to provide practical and smart business communications expertise to entrepreneurs, start-ups, ASX listed companies and NFP’s.


Her energetic, no-bull approach and high standards help others reach their personal and professional goals. Sharon is especially proud of her company’s culture, in which mentoring and flexible working arrangements play key roles, as well as a sought-after graduate intake program, TaurusFastTrack©, the only trademarked service in personal branding with TaurusProfile©, and social media engagement with TaurusEngage©.


As a highly experienced and entertaining public speaker, Sharon has frequent engagements here and overseas at professional, corporate and community organisations. Sharon’s presentations have won praise at conferences, expos and for six consecutive years she has been the keynote speaker at the international Special Event Conference, the USA’s premier annual show for event professionals and the GRIGA Conference in China.


Sharon works as a marketing strategist and mentor to CEOs and start-up entrepreneurs partnering with them to introduce smart and practical business concepts and is a former Syndicate Chair with The CEO Institute. Her approach is unique with ‘tell it how it is’ approach – always strategic, yet completely actionable.


Sharon is a councillor with the Australian British Chamber of Commerce and a board member of The White Knight Foundation.


Sharon lives in Sydney and has three children. Her love of the beach gained her an Australian Surf Lifesaving Association bronze medallion in 2005 and silver medallion in 2013.


Nominee’s three achievements


1. Taurus Marketing, 23 years old, worked with over 1000 brands, across 6 continents


“I am the founder and CEO of Taurus, one of Australia’s longest established, privately owned, integrated Marketing and PR agencies working with clients across industries from smart, disruptive entrepreneurs to major ASX-listed corporations. We’ve delivered award-winning solutions for over 1000 brands, across 6 continents, consistently for over 23 years based on our unique TaurusBullseye© methodology and trademarked strategic Marketing, PR, Growth Strategies, Personal Branding, Creative and Social Media Solutions. We deliver unparalleled levels of personalised service with a practical, ‘No Bull’ approach.”


2. Inspiring & growing young people


“My passion, other than Taurus is growing or retraining careers and I founded the TaurusFastTrack© program to empower and inspire Australia’s youth which has since fast-tracked over 500 graduates. I salute one of our first graduates Troy Douglas who now runs his own multimillion-dollar business Nexba.”


3. Other achievements include


• Recognised as one of Australia’s highest profile and experienced growth strategists in the startup and entrepreneurial community
• A councillor with the Australian British Chamber of Commerce
• Board member of The White Knight Foundation.
• Former Syndicate Chair with The CEO Institute.
• Former 9MSN blogger, (voted top 25 blogs by Smart Company)
• A Fellow of the PRIA
• Editorial contributor for Dynamic Business, The Carousel, Kochies Business Builders and a media commentator for SBS, ABC Radio
• Sharon has featured on Kochies Business Builders on Channel 7 for over 10 years as their resident marketing expert


Taurus Marketing


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