For new CEOs, knowing where to begin shaping their company isn’t always easy. When you’re brought into the role as an external person, it’s likely to be because your predecessor underperformed, or the company didn’t post the results its board and investors had expected.
In this situation, it’s easy to walk in the door with a preconceived idea about transformation. The trouble is, transformation is not always necessary.
In this article, you’ll learn how to make sure that your earliest decisions about company structure are robust and sustainable.
Restructuring isn’t always necessary
It’s true: New (externally recruited) CEOs are brought in primarily because an organisation is underperforming. It’s rare for a high-performing company to appoint someone externally. Whether the organisation requires it restructuring another matter.
Your first task is really two-fold:
- to assess whether or not the company is effective in the short term, and
- to assess whether or not the shape of the company is strong enough to carry it into the future.
Your destination is a time when the business is strong again, leaving you to spend more time thinking about the long-term than the short-term. Your senior executive is then accountable for your short-term results.
This doesn’t change the fact that, as a new CEO, your success will likely be determined by three things:
- your ability to decide fast, and with confidence
- to be proactive and engaging, so that you create maximum impact while adapting to the environment
- making sure that you meet your board’s (and other interested parties’) expectations in terms of delivery.
More importantly, just because you can restructure, it doesn’t mean that you ought to.
Remember: Restructures are expensive, time-consuming, disruptive, and stressful. They’re also not guaranteed to deliver the result you’re after. Restructures must occur when they serve the big picture, not the short-term.
‘A reorganization has to aim for something bigger -‘ wrote John MacDuffie, co-director of Wharton’s Jones Center for Management, Policy, Strategy and Organization, ‘such as changing culture, incentives, and values of the organization – and trying to get people to behave differently. If all you are changing is one lever, it won’t be very effective.’
This view is supported by BCG, whose ebook from 2016 argued that transformation is actually a full reboot, from values to culture.
Restructures – transformations – whatever you want to call them, are fundamentally about remaking the business.
Look to your leadership when deciding what steps to take
For you to understand whether or not a restructure is necessary, you must be clear about whether your senior leadership is robust. If this most-critical team is failing, then the company’s poor performance may be simply because it is poorly led.
I agree it’s easy for me to say: I’m a consultant who works with CEOs to make necessary (and often very difficult) change; I don’t sit in the hot seat. Senior leadership is often a highly political environment. There are those who are good at playing the politician, and those who are not. One of your most critical soft-skills is the ability to ascertain, political adroitness aside, whether someone is an effective leader.
Beyond this, gaining familiarity with culture may take you more time than you feel you have.
Therefore, here’s something that you can do. Right in the very beginning of your new role, understand whether your senior leadership is causing you to waste time and energy. Look for things that you don’t need to be doing. This waste was identified as a critical factor in CEO success by the Harvard Business Review, after it studied 7000 of its readers.
My point is: If you’re always distracted by non-essentials, then it’s a red flag that your leadership team may require intervention.
If your leadership isn’t leading, your organisation will falter
To assess your leadership team you also need to:
- understand whether it is accountable and responsible
- be clear about whether it is afraid to put disciplines in place when called for
- get a sense of any unnecessary, bureaucratic baggage.
If your leadership team isn’t accountable or responsible, isn’t putting disciplines in place, and isn’t streamlined, then it’s a good indication that the structure is not at fault.
Rather, your leadership team is not doing its job effectively.
The challenge for new CEOs is that the board may have a different view, because it is one step removed from seeing how senior leadership functions. If, as a new CEO, your plan is to shake up the senior leadership team, get evidence to support your plan. It isn’t just important from a Human Resources perspective: It’s necessary if you’re going to be supported by your board.
In summary: To effect any change, start with leadership
Now you know what you need to do to get started. To be effective, ‘adopt an investigative and analytical mindset’ so that you can gird yourself with the information needed to make good decisions.
Once you have done that, and have assessed (or changed) your leadership team, you’ll be in a stronger position from which to develop a plan for long-term, sustainable transformation.
Your key takeaway is that, as a new CEO, your success depends on being unafraid of spending time in analysis. Happily, it will also help you to become visible and to stay engaging: After all, you can’t answer questions without talking the people in your organisation! This is the only way that you can be confident about the direction of your company’s growth.
Once you’re in this position, you’ll have the information you need to gain support from your board and your investors. The decisions that you make quickly will be robust, and you’ll have the right team alongside you to carry your company forwards.
By Susan Sadler
About the Author
Susan Sadler is the Director of Red Wagon Workplace Solutions, a Commercial Human Resources firm that specialises in supporting balanced, outcomes-driven transformation. Susan has strong commercial acumen, a deep legal knowledge, and experience delivering at both strategic and operational levels of HR. The combination of Susan’s technical and legal knowledge, with her background in psychology and behavioural science, enables her to deliver optimal solutions. As an objective and forthright practitioner, Susan has seen the incredible impact of embedding commercial HR practice within an ethical, values-based framework. Time and again, her clients find themselves with improved cohesion, increased efficiency, cost reductions, and gains in productivity.
Kizzi Nkwocha is the editor of Business Game Changer Magazine and publisher of The UK Newspaper, Money and Finance Magazine, the net’s fastest growing wealth creation publication. Kizzi Nkwocha is chair of The Ethical Publishers Association and co-chair of The Logistics Association. Kizzi made his mark in the UK as a publicist, journalist and social media pioneer. As a widely respected and successful media consultant he has represented a diverse range of clients including the King of Uganda, and Amnesty International. Nkwocha has also become a well-known personality on both radio and television. He has been the focus of a Channel 4 documentary on publicity and has hosted his own talk show, London Line, on Sky TV. He has also produced and presented both radio and TV shows in Cyprus and Spain.