The ‘daycation’ trend is redefining how we experience five-star hotels

The Athenaeum in Mayfair



If you’ve ever fancied kicking back in a hotel room for the day, and ordering as much room service as you can muster before heading to the spa for a swim and a steam; well, now you can do it whenever you want. And you don’t need to spend a bomb on staying overnight for the privilege.


Luxury hotels and spas are often the preserve of rich travellers with plenty of cash to spare, but ‘daycation’ platforms like DayBreakHotels are making it possible for guests of all budgets to relax in some of the world’s most beautiful hotels, whilst avoiding the eye-watering bill.


What is a ‘daycation’?


A ‘daycation’ is when you book into a fancy hotel during the day, for a mini day break. The daycation trend allows you to enjoy all the calm of a hotel stay at a fraction of the cost, and make use of hotel facilities, for up to 75% less than an overnight booking. A daycation booking will usually last for between 6 and 8 hours.


How do you book a ‘daycation’?


Guests looking for some R+R simply need to search for their chosen location on DayBreakHotels, choose which facilities they want to add on (such as spa access or breakfast) and select a date, before being shown the available hotels.


Alexander House Hotel & Spa 
Alexander House Hotel & Spa


These range from popular chains such as Radisson and Hilton, as well as beautiful independents such as the 5-star Alexander House Hotel & Spa in West Sussex and The Athenaeum in Mayfair, which make the perfect setting for a relaxing wellness break.


The Athenaeum in Mayfair
The Athenaeum in Mayfair


Whether you want to take advantage of room service, relax by the pool, steam in the spa or fine dine in the restaurant, you’ll be able to find a hotel that suits your needs and budget, making a daycation the perfect activity to experience with friends or loved ones, or even on your own (if you’re after some me-time).


Where did this trend come from?


DayBreakHotels launched in 2013 with the aim of making hotel facilities more accessible for all, whilst helping hotels stay busy during quiet periods. In some cities worldwide, the incursion of Airbnb has resulted in a 1.5% loss in hotel revenue and a 1.3% decrease in hotel nights booked, meaning solutions like these that boost bookings and fill rooms are crucial if the hotel industry is to prosper in the long term. The incremental revenue earned by selling rooms for day use allows hotels to boost profits by 10-20%.


Since launching, the platform has grown exponentially, to partner with over 4000 hotels worldwide. The presence of other startups in the space show that this is a trend that’s set to stick around.


Who would book a ‘daycation’?


For those who wouldn’t usually splash out on an extravagant stay at a hotel or a spa visit, this is the perfect way to get a taste of luxury for less. It’s a great way to relax without travelling a long distance; as you can experience the brilliant hotels on your doorstep for the day, before heading home to sleep in your own bed.


For others, perhaps parents, it’s an ideal way of relaxing without the complications of an overnight stay.


Daycations are also ideal for business travellers looking for a room where they can freshen up if in a new city for a few hours; and for travellers looking for somewhere to rest up during a long layover.


Whatever you’re using the hotel for, this trend is all about enjoying the luxuries of hotels on your own terms. Sound good? I think so, too.


By Simon Botto 


Simon Botto is CEO and co-founder of DayBreakHotels.


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