The UK’s Top Ten Women Entrepreneurs: Charlotte Summers



Charlotte is a highly regarded expert in online digital health and behavioural change psychology. Her passion lies in creating offline accountability and behavioural change in a digital age and through her work she is redefining the role of digital healthcare. She incorporates this passion with her impressive expertise to drive the creation of evidence-based digital health interventions at Diabetes Digital Media (DDM) including, the world’s largest and most active diabetes community, and the Low Carb Program, placing type 2 diabetes in remission in 1 in 4 cases.


As founding Chief Operations Officer, Charlotte introduced the fresh perspective of behavioural change psychology and a drive to incorporate this with digital health tools.


Charlotte is the driving force behind the award-winning patient forum where she works tirelessly to oversee a multitude of activities including administering and coordinating the internal day-to-day operational activities of the business and overseeing the marketing, editorial and web development teams, managing public relations and building teams focussing on engagement, digital content and persuasion.


Under her guidance, DDM have developed intelligent, evidence-based digital health interventions that harness the power of big data and machine learning to provide precise and personalised care to patients, health agencies and governments worldwide. This approach is not only redefining chronic disease with proven health outcomes but demonstrates significant cost savings.


Alongside her outstanding work ethic at DDM she continues to establish her expertise within the industry through her work as a published clinical author and is frequently called upon to speak about the future of diabetes, healthcare education, and behaviour change. Additionally, her relentless drive for changing healthcare is demonstrated through out-of-work activities, such as mentoring aspiring businesswomen and speaking at local schools. As well as giving her time to collaborate with the Public Health Collaboration with the intention of improving population health.


Nominee’s three achievements


Under Charlotte’s guidance Diabetes Digital Media launched the multi-award-winning Low Carb Program. The digital health intervention platform for adults with type 2 diabetes, prediabetes or obesity, is helping redefine how we view type 2 diabetes, showing that the condition does not need to be chronic and progressive as once believed. The platform has yielded impressive results; it was shown that after 12 months, individuals who completed the program experienced an average of 7.4kg weight loss; 13mmol/mol HbA1c reduction and 39% of individuals placed their HbA1c under type 2 diabetes threshold. Additionally, 26% placed their type 2 diabetes ‘in remission’ (definition: HbA1c under type 2 threshold and taking no medication/metformin). Alongside lowered HbA1c, 40% of people on medication eliminate at least one treatment from their regime. Charlotte collaborated with Laura R Saslow PhD, from the University of Michigan to get the findings peer-reviewed, which led to their publication in the Journal of Medical Internet Research (JMIR) Diabetes. The full study can be accessed at These impressive health outcomes have been followed up with DDM leading the recent development of demedication protocols for people with type 2 diabetes and prediabetes, published in July 2019, in the British Journal of General Practice (


The Low Carb Program has been selected as part of the NHS Innovation Accelerator earlier this year. The NHS Innovation Accelerator (NIA) works to scale high impact, evidence-based innovations across the NHS and wider healthcare system to adopt initiatives to support the NHS Long Term Plan. All innovations selected to join the NIA have been through a rigorous multi-stage assessment process involving multiple government health agencies, partner organisations, clinicians and patients.


Charlotte’s innovative work in digital healthcare and her success with and the Low Carb Program has led to her being recognised with accolades including DigitalHealth.London Accelerator and being featured in the Sunday Times Maserati 100 List 2017 and one of Management Today’s “35 Women Under 35”.


Diabetes Digital Media

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