The UK’s Top Ten Women Entrepreneurs: Kate Bell



Kate Bell is a serial entrepreneur, wife and proud mother to two daughters. After watching her parents build a successful print business, Kate was inspired to one day run her own company. In 2004, Kate registered her first business after being made redundant. As a single parent with limited childcare options, this initial step towards Entrepreneurism was one made predominantly out of necessity rather than choice. Devastated to have lost what she believed at the time was her dream job, Kate called her parents, who were enjoying retired travelling the world. Kates Mum reminded her that being employed had never been part of my long-term goal and that this presented a great opportunity to begin life with the self-employed. “It’s Fate”, she said, and so that’s the name Kate gave to her first limited company.


Fate Promotions, the UK based marketing consultancy, has grown from strength to strength and in 2014 Kate launched her second business, Zip Us In. Having identified a gap in the market during her second pregnancy, Kate designed and manufactured a jacket expander panel which enabled her to expand her own jacket around her growing belly. As the Zip Us In panel could also be used to expand a parent’s jacket around their new baby when using a sling or carrier, the product proved incredibly popular with a wider audience and so the brand rocketed. The product range is now sold around the world and Kates knowledge and experience in marketing has been a huge part of the rapid brand growth.


In 2017 Kate become Director for the non-profit organisation NIPA Baby Ltd. The Nursery Industry Productpreneur Association was launched to enable brands to support each other with Scale-up goals and benefit from mentoring and resource sharing. Kates time remains split between her companies while also providing support and mentoring to other start-ups and entrepreneurs.


Kate is often heard saying “You don’t know, what you don’t know, until you know it”. Just when you think you have learnt as much as you can about your industry or your business, you are given an insight that changes everything. Kate believes that each new lesson advances you further and you can often wonder how on earth you managed before you learnt that single valuable thing. “I am always looking for new information, always wanting to know more, to learn, adapt and grow, standing still is never an option. I hope there is still much more for me to learn and the more I learn, the more I have to share.” Said Kate.


Nominees three achievements


In 2017 Kate was awarded Barclays Entrepreneur of the Year for her region, a great achievement which came with a scholarship to the Cambridge University, Judge Business Schools Scale-Up programme.


Its’ one thing to have that fantastic lightbulb moment when you realise there is a gap in the market for a new and innovative product. But, designing a clever, problem solving, product and taking it to market, is a huge challenge. Kate is incredibly proud to have seen her product hit high street shelves with in its first year of launching before growing the brand to global level.


Kate believes her family are the key to her success. Being able to juggle life as an entrepreneur while raising two daughters has been her greatest achievement of all.



Zip Us In

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