Identity forge

For WordPress site owners

You just experienced it.
Now put it on your site.

The tool above is IdentityForge — a WordPress plugin you can install on your own site in minutes. Give your visitors the same powerful AI identity transformation experience, with your branding, on your domain.

Who it is built for

Life coaches & consultants

Give every site visitor a taste of what working with you feels like — before they book a call.

Personal development bloggers

Turn passive readers into active participants. Give them something to do, not just something to read.

Online course creators

Use it as a powerful lead magnet or embed it inside a course as a transformation milestone.

Corporate L&D teams

Drop it into a company intranet or WordPress site as a self-directed development tool for teams.

What your visitors receive

1

A personalised identity profile

AI builds a powerful identity statement, breaks down their core traits, and surfaces internal conflicts they may not have seen — the kind of insight that feels like a real coaching session.

2

A complete action blueprint

Daily actions, weekly focus areas, keystone habits, and one immediate action they can take today — all specific to their identity, not generic self-help advice.

3

Three aligned book recommendations

Real, published books matched to their specific traits — not bestseller lists. Each link carries your Amazon affiliate tag, earning you commission on every purchase.

4

Five daily reinforcement prompts

Written in the voice of their future self. Each one includes a micro-action they can act on immediately.

5

A downloadable PDF identity report

Everything above, beautifully formatted as an A4 PDF they can save, print, and return to. Visitors leave with something tangible — not a result that disappears when they close the tab.

The feature that makes it feel different

When a visitor says they want both freedom and discipline, IdentityForge detects that tension and addresses it directly — showing them why those traits conflict and exactly how to resolve it. That level of nuance is what separates this from a quiz. It feels like coaching.

Everything included in your licence

✓

WordPress plugin (installs in 2 minutes)

✓

Works on any theme, any host

✓

Amazon affiliate link integration

✓

PDF report export for visitors

✓

Built-in rate limiting (protects your API costs)

✓

Getting Started guide in WP admin

✓

Single-site licence

✓

All future updates

One-time payment · No subscription

$47
Single-site licence · Instant download from GitHub

Buy IdentityForge — $47

Secure checkout via Gumroad  ·  Instant delivery  ·  30-day money-back guarantee

Setup takes five minutes

1

Purchase on Gumroad — you will receive a licence key and download link by email immediately

2

Download the plugin from GitHub and upload it to WordPress via Plugins → Add New → Upload

3

Enter your licence key in the plugin settings — verified instantly

4

Add your Anthropic API key (free account, pay-as-you-go — roughly $0.02–$0.04 per visitor build)

5

Add

to any page — done

Common questions

What is the Anthropic API and what will it cost me?▼
The Anthropic API powers the AI that generates your visitors identity profiles, blueprints, and book recommendations. You create a free account at console.anthropic.com and pay only for what you use — no subscription. Each full 5-step visitor build costs approximately $0.02–$0.04. At 500 builds per month, your total AI cost would be around $10–$20.

What if lots of visitors use it and my API bill spikes?▼
IdentityForge has built-in rate limiting that caps each visitor at 3 builds per hour — so no single visitor can run up your bill. You can also set a monthly spend limit in your Anthropic console so you are never surprised by a charge. Both protections work together.

Will it work with my WordPress theme?▼
Yes. IdentityForge injects its own styles directly so it renders correctly on any theme. It works with the WordPress Block Editor, Classic Editor, Elementor, and most other page builders that support shortcodes.

How does the Amazon affiliate integration work?▼
You enter your Amazon Associates tracking ID in the plugin settings. Every book link the AI generates automatically includes your tag. When a visitor clicks through and buys — or buys anything else on Amazon within 24 hours — you earn the commission. The tag is added server-side so it is never missing.

Can I use this on more than one website?▼
Each licence covers one WordPress installation. If you need it on additional sites, please purchase a separate licence for each one.

Is there a money-back guarantee?▼
Yes — 30 days, no questions asked. If IdentityForge is not right for your site, contact us at communitymanager@businessgamechanger.biz and we will refund you in full.

Ready to add this to your site?

One payment. One installation. Your visitors get a world-class AI identity transformation experience — and you earn affiliate income every time they buy a recommended book.

Get IdentityForge for $47 →