1: Tell us a little bit about your business and what makes it special
I run Sophie Attwood Communications, a specialist PR consultancy looking after the trailblazers within the beauty industry. We are lucky enough to look after leading cosmetic surgeons, dermatologists, award-winning cosmeceutical skincare brands and some of the latest, most innovative technology designed to contour the body and tighten the skin. And while we are surrounded by constant innovation, we have also been lucky enough to impact a change for the better when it comes to the beauty industry. We have worked with influential programmes like BBC Watchdog and Panorama to lift the lid on legislation that needs to change to protect patients opting for cosmetic treatments as well as exposing unscrupulous providers who are risking their patient’s safety.
We have gained a steadfast reputation for developing creative strategies to enable clients to take their communication strategy to the next level and as such we have built a carefully curated portfolio of exceptional brands. Our clients regularly find themselves featured within the national press, at the forefront of national campaigns and featuring on the television and radio regularly.’
2: How would you describe your business culture and why is this culture important?
Sophie Attwood Communications is a brand based on creativity, honesty and an innate drive to achieve. The team works together to push new ideas forward and works diligently alongside key members within the media to see these ideas come to fruition.
My team and I genuinely care about this industry and it has been this that has enabled us to push forward important topics of conversation. Whether through articles to explain the correct, medical treatment plan for conditions such as acne or rosacea, or campaigns to raise awareness about subjects which still carry a stigma such as post-partum and menopausal incontinence, our campaigns don’t just build profiles but also start conversations that matter. Case study features are dealt with sensitively and, while ensuring that they remain media-worthy, are treated as patients and dealt with with a strong level of patient care.’
~Business Game Changer Special Promotion~
3: What or who motivates or inspires you in business?
They say that if you love what you do you’ll never work a day in your life. The Medical Aesthetics industry is a fascinating industry and one that I am not only incredibly passionate about but very proud to be a part of. I have been lucky to play a part in some of its exciting developments and I implore any other PR agency to understand and care about the industry in the same way that I do.
4: What are your business goals for the next five years?
We aim to grow further and take on new clients and with that face new challenges. We would like to put a further emphasis on the full spectrum of services we offer including our videography, social media management, graphic design and personal branding services.
5: Name one book every business person should read and why they should read it.
The Elements of Style – E.B. White and William Strunk Jr.
My grandad told me to read this book. It was first published in 1918 and so it’s certainly not a new book! But lift, as in business, is all about communicating effectively and there’s no better book to learn about effective communication than this one. Written and updated by the author of Charlotte’s Web and a Cornell University professor the guide’s advice to, for example, “omit needless words” by changing phrases like “the fact that I had arrived” to “my arrival” is the kind of guidance every business writer still requires and can benefit highly from.
