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Reggae Reggae Sauce game changer Levi Roots explains the secret ingredients of success

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Levi Roots was selling his homemade sauce at the Notting Hill Carnival when he was talent-spotted for the Dragons’ Den TV show in 2007. After serenading the dragons with his guitar, he whetted appetites for his sauce, securing a £50,000 investment from Peter Jones. The Reggae Reggae brand now has more than 50 products. And Levi’s Caribbean food and drink empire is now said to be worth around £35m.

This week’s show also includes music from Mick Owar and business advice from our Game Changer Elite. This week’s elite are conscious leadership expert Mirjana Boznovska and innovation consultant Sanj Surati.

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