Tim Gibbon: Avoiding social media band wagon jumping

There’s no doubt the development of social media has created an environment for creative activity and…

Rachel Hawkes: Are social media measurement tools really worth their salt?

There are now more social media measurement tools available as  social media channels become increasingly critical…

Brooke Simmons: Knowing Where to Start

There’s an old adage, “All public relations is good public relations”. There’s another one, “less is…

Tim Gibbon: How can social media buy-in across the board help UK businesses?

Achieving social media buy-in with senior management and the board can create comms harmony within an…