In today’s fast-paced digital world, social media is one of the greatest tools you can use to engage your customers. Whether it’s LinkedIn or TikTok, social media platforms put you in direct contact with your audience. You can entertain them. Educate them. Build connections and turn people into life-long brand advocates.
So, what’s the best way to connect with your customers on social media? Here’s a few tips and tricks for driving engagement I think you’ll find useful.
Take advantage of Instagram Reels
Instagram is a great platform for engaging with customers and a feature I’d recommend using is Instagram Reels. Where Reels really shines is through the ability to create multi-clip 15 – 30 second videos and there’s plenty of opportunity to get creative.
Create Reels that showcase the story of your brand. Put the spotlight on specific products and services. Make people laugh with fun content. There’s so much you can do and with Reels you can also leverage Instagram’s algorithm for better engagement.
The algorithm focuses on good content, so make sure you’re creating memorable Reels and sharing them in your feed with relevant hashtags.
Tap into the trend of social audio apps
Social audio apps like Clubhouse are changing how we interact with each other with live audio rooms, where people can talk to each other about a range of topics. As social audio apps are a rising trend, you should strike while the iron’s hot.
I’d suggest using Twitter Spaces for engaging with your customers because it comes with a lot of benefits. Setting up a Space is free, you can invite your existing followers to rooms, and you can regulate content to avoid any negative impact on your brand.
Focus on video marketing
Another social media engagement tip is to focus on creating great video content wherever possible. Video marketing has many advantages, including driving more conversions, boosting search engine rankings and getting the attention of key decision makers in a business.
When choosing a platform for your videos, TikTok is a wonderful platform for testing out content and engaging with people.
The algorithm works by filtering enjoyable content and there’s the opportunity to go viral overnight if you hit the sweet spot. Better start thinking of the latest dance trend!
~Business Game Changer Special Promotion~
Create polls and surveys
A final tip is to create surveys and polls for your social media platforms. Surveys are good for engagement because you can ask customers questions about topics that interest them and use the answers for future content.
This might be sharing the results of a survey in another social post, using the data to create a blog or video and even tailoring a campaign to the people who participated in the survey. The sky’s the limit.
Closing thoughts
From video marketing to short form content, there’s a lot of ways to engage with your customers on social media. The trick is to keep on experimenting and staying on top of the latest social media trends.
What kind of social media engagement tactics have you used and what were the results?
By Claire Daniels
Claire Daniels is the CEO of Trio Media, a fully integrated digital marketing agency and Google Premier Partner in Leeds. Claire was voted as Most Influential CEO of the Year in Leeds in 2021 and also spends her time co-hosting two podcasts, The North Star Podcast and Bobble Pod.
