Growth and Strategy Start up

Need a hand cracking the digital code? Read our columnist Lenka Gourdie

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lentgaThe CEO & founder of Hotifyme and BagServant.co.uk and the founder of Crack the Digital Code, Lenka Gourdie, Customer Engagement and Lifestyle Brand Strategist, with key focus on human & lifestyle branding and marketing. Lenka believes in the power of selling a story rather than product features.

Lenka has also mastered the digital marketplace and has an extensive network of contacts among bloggers, journalists, PRs and of course, fashion designers and other entrepreneurs.

Lenka has over 15 years proven experience in commercialisation, branding, digital marketing, customer engagement and new product development.

Lenka has been featured and quoted in The Times, Reveal, The Independent, Cosmopolitan, Woman & Home, Smarta and has won several social media awards, such as SBS from Theo Paphitis and WOW from Jacqueline Gold.

Lenka will be writing a regular column for My Entrepreneur Magazine starting from this week.

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