Ellen Powell transformed a weekend hobby into a successful international e-commerce business. She’s a woman on a mission, dedicated to sharing her knowledge and helping others turn their passion into a fulfilling life-long career.
Blushing Confetti is a stationery and gift label that blends classic elegance with cheeky charm. As Founder and Creative Director of Blushing Confetti, Ellen and her team design thousands of products for the modern fun lady to enjoy. From greeting cards, journals, calendars and other desk essentials to eco-friendly reusable shopping bags and lunch bags, Blushing Confetti is a one stop shop for the stylish working woman.
Many years ago, Ellen was planning her own nuptials and struggled to find her dream wedding invitation. After countless hours scrolling the internet, she couldn’t find the design for her so decided to try her hand at creating a design herself.
Ellen’s love and talent in creative design saw her creating wedding and party invitations for family and friends. At the time, she was working as a Creative Director in a marketing and communications agency and slowly grew her weekend “side hustle” to create prints, wrapping paper and cards.
After a year of creating ad-hoc designs for her inner circle, Ellen soon realised that her hobby could evolve into something much bigger. In 2014 at just 24 years of age, Ellen made the courageous decision to go out on her own and establish an online stationery and gift label.
Six years down the track and Blushing Confetti is a thriving e-commerce label with products stocked in more than 3,500 stores worldwide including The United States of America, Canada, New Zealand, Singapore and the UK.
Blushing Confetti doubled its revenue from 2017-2018 and also saw their online retail revenue increase by 30 percent. The popularity hasn’t slowed down since, with an overall 35 percent revenue increase in the last financial year alone as the business moves into a more sustainable focus.
Ellen’s business success story doesn’t stop there. With Blushing Confetti going from strength to strength, a former colleague came to Ellen with a business proposal to launch a second e-commerce business.
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In 2017 Ellen co-founded Livvy + Harry, a baby accessories and nappy bag brand designed to be practical and fashionable for the everyday mum.
Much like Blushing Confetti, Livvy + Harry expanded globally in a matter of months. Ellen secured a highly sought-after partnership with Buy Buy Baby, a renowned online retailer that also operates 135 stores across the US and Canada.
An integral factor in the success of Blushing Confetti and Livvy + Harry is Ellen’s forward-thinking ability to adapt to current trends and the economic climate.
Ellen’s business strategy has moved to a more sustainable focus in the last 12 months. Creating eco-friendly and sustainable products such as reusable shopping bags, reusable cups and lunch bags is only just the beginning.
Ellen has also switched up her approach during COVID-19 in an effort to create connections with those most vulnerable. Both Blushing Confetti and Livvy + Harry customers now have the option to include a handwritten message that will be posted free of charge.
In Ellen’s six busy years of business, her hard work and entrepreneurship has not been understated. Ellen was a finalist in the 2017 Telstra Australia Business Awards and was named one of The Courier Mail Queensland’s Top 20 Under 40 entrepreneurs and business leaders in 2018.
Connect with Ellen on LinkedIn here: https://www.linkedin.com/in/ellen-powell-98815839/
