Along with providing the everyday information and interactivity enjoyed by millions of smartphone and tablet users through social media, news, fitness, travel information, shopping and more, apps play an increasingly important role in business to help boost commercial growth.
Consequently, apps are developed for all types and sizes of businesses and organisations from small companies to huge multinationals. At Objective IT, app development is an ever-growing side of our business.
Examples of areas where we’ve developed apps to help businesses function and grow:
- Marketing – gathering marketing intelligence via user interaction
- Project management – enabling various personnel to access project information and contribute regardless of where they’re based
- Field work – helping engineers and sales staff access the very latest information such as electronic sales brochures
- Reporting and scheduling – making it easy for field personnel to report in and receive messages and schedule activities even when things change quickly
- Communication – passing vital information to remote staff quickly
Boosting productivity
As our Managing Director Lara Fox says: “a mobile app boosts productivity and efficiency” – the two key ingredients that help increase the bottom line leading to business growth.
For example, in marketing being able to gather more information regarding actual and potential customer behaviour and buying habits enables a business to tailor their offering to known customer needs so provide what their market wants quickly thus maximising profitability.
Real life case studies
We’ve helped many clients improve their efficiency and customer service offering through developing apps based on their specific requirements.
Fast surveys – as Lara Fox further commented, we’ve helped some clients “win some large tenders on the back of being able to turn round information quickly” through being able to collect field survey data – even in poor signal areas – and pass it back to base as soon as signal is achieved again.
Data can be swiftly collated without time consuming re-keying of information or delays in waiting for site inspectors or surveyors to return to the office.
Sales information – providing the latest sales literature and other documentation through a bespoke sales app means field sales staff are always discussing the very latest product and service information with customers so opportunities can be grasped quickly.
An app developed especially for the client also means enquiries and orders can be sent back to base for fast processing without having to wait until staff return to the office.
~Business Game Changer Special Promotion~
Our Head of Marketing, Karen Harding, is getting great feedback from Objective IT clients who, she says, “love” their field sales centric app as it reduces errors and gives them key advantages over their competitors.
Fast communication – we developed an advanced messaging app called SMARTbrief that communicates video and documented information to staff and records when and if they saw it.
SMARTbrief has become especially valuable to our client, GB Railfreight, to ensure their train drivers all over the UK receive the latest safety briefings and alerts quickly. Railfreight commented that not only are they finding the app “transforms” the way they deliver safety briefings to drivers, but also the company are “really pleased” with the positive feedback they’re receiving from staff using the app.
The SMARTbrief app also provides drivers with ‘refresher’ learning – especially important as new rail networks such as the forthcoming Elizabeth Line (Crossrail) comes on-stream.
Would an app help my business?
The chances are yes it would: using an experienced app developer means you can create an app tailored to your exact needs.
What’s your business growth objective? Maybe an app can help achieve it.
