Focus on Australian Business Women Game Changers: Nicole Gibson

 

Nicole Gibson, Director of Brisbane based company Soka Australia, has designed a multipurpose laundry soaking system which increases the usability and functionality of the laundry sink whilst saving water and sanity!

Ergonomically designed to lift lighter loads for manual handling ,the Soka Tub allows you to separately soak delicate, stained and coloured items in different solutions, all in the one bucket. This not only saves time, increases laundry organisation but more importantly reduces the backlog of items on your laundry bench. It can be stored in the sink, on the bench, in a cupboard or out on display. There is no wrong answer.

Even though the Soka Tub is primarily designed for the laundry it also was purposefully designed to be versatile in and around the home and the great outdoors, with a goal of 1 product having infinite uses. This is evident with customers also buying it for caravaning, camping, fishing, composting, storage, cleaning and painting.

 

Since storage space is a premium in most homes, apartments, caravans and boats, the Soka Tub therefore  becomes the solution to most household problems.

Stylish, versatile, practical, universal, ergonomically designed, sustainable, award winning, eliminates the risk of children drowning, Australian made, reduces cross contamination all with a focus on supporting a circular economy.and encouraging people to save water in the laundry which happens to be the 3rd highest contributor to household water consumption.

Nicole has a passion for supporting local business and this forms an integral part of the company’s foundation with all aspects of the business including manufacturing, industrial design, IT, business support and marketing being a stones throw away from the company office.

Nicole is an advocate for Australian made, circular economy, sustainability, innovation, women in business and supporting the local community. The recent drought conditions in Australia has inspired Nicole to establish the City to Bush Pay It Forward campaign which aims to support farming families suffering drought conditions. Nicole seeks the support of Rotary Australia and the Sisters of Charity foundations to help distribute these tubs to those living with limited water supplies.

~Business Game Changer Special Promotion~

This simple but ever so practical innovation is changing lives, saving marriages, saving water, saving detergent and is encouraging the recycling of waste water.

With a passion for eco friendly alternatives and reusable products, Nicole has become the Clean Queen, sharing daily laundry tips, hacks and general stain removal ideas on @sokaaustralia instagram page. Nicole provides different toxic free household  products as options for stain removal.

#lifestooshorttobeinthelaundry

https://www.sokaaustralia.com.au/

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